Changing Hearts and Minds
May 1, 2014 | By Patricia Guadalupe, Latino Magazine
In a sunny office across the Potomac in Washington, D.C., two Latina power brokers are busy changing hearts and minds. D&P Creative Strategies is not your stereotypical beltway consulting firm. The “D” stands for Ingrid Durán and behind the “P” is Catherine Pino.
This year, they celebrate ten years of a personal and professional partnership that has taken them on what they both call an incredible journey, and it all started in 1992 at an event in Washington, D.C. “We hit it off right away and talked a lot that night, but ten years went by before we reconnected,” said Durán. That was before Facebook, Twitter and other social media, and it was a lot easier to lose track of people. Fast forward to 2002 and Durán, who was then President & CEO of the Congressional Hispanic Caucus Institute, was told by a colleague, Juan Herrera, there was a fabulous Latina in New York City who would make a great CHCI board member. “Cathy Pino, Cathy Pino, where have I heard that name? And then it hit me. Oh, yes I know her and she would make a fabulous addition to the board!” said Durán.
Pino came to D.C. from New Mexico to work for Senator Jeff Bingaman, and then for National Council of La Raza President Raúl Yzaguirre, but in 1991 she left Washington, D.C. for graduate school in New York City. She worked for two prominent national foundations including the Carnegie Corporation of New York. Durán thought that Pino’s experience in program development and philanthropy would be a good fit for CHCI and Pino joined the board, advising on board strategy, funding, and a variety of initiatives, including the scholarship and fellowship programs. “We realized we had a lot in common,” Pino tells LATINO. Both always had dreams of running their own business. “We wanted to be in charge of our own destiny and starting our own business gave us the flexibility to work on a variety of projects and to be politically active.”
For both Durán and Pino, hanging up their own shingle also meant doing so as open and full-fledged members of the LGBT community, not an easy thing to do for Latinas. “We had people telling us we were crazy to quit amazing jobs and careers to go out on our own, and we had other people telling us that no one would want to do business with us because we were lesbians, but we were determined to create this business in a very open and authentic way. We said if they don’t want to do business with us, then we don’t want to do business with them,” said Durán. “We’re not leaving our jobs to start a business and stay in the closet. That would be ridiculous.” “We created quite a stir when we came out and said we were leaving to start our own business,” adds Pino, “ I’ll never forget the day I asked Ingrid to come on a journey with me to change hearts and minds in our community, she took my hand and we’ve never looked back.” Durán said that they were both so caught up in their own happiness and excitement that they didn’t pay attention to any of the naysayers, and they were lucky to get some good advice from others who had struck out on their own. Even before they officially launched, several companies approached them and they had a few contracts lined up as soon as they opened shop.
“There really was no good reason not to do this, and we have been very fortunate,” said Durán. “It’s been a lot of hard work, but we enjoy it.” And not once, adds Pino, has anyone told us they wouldn’t do business with us because of who we are. “Most, in fact, have even embraced it especially since we are a certified LGBT and Women-owned firm.” Incidentally, both were also two of the three founders of PODER PAC, a political action committee that helps progressive Latina candidates across the country win elected office. It has supported a number of successful candidates, many whom were running for the first time.
Pictured clockwise from left:
Ingrid Duran, Roberto Fierro,
Catherine Pino, and Lena Hernandez
The partners consider their firm to be a “hybrid,” doing more than just lobbying. Both Durán and Pino are registered lobbyists, as is their dynamic Senior Associate, Roberto Fierro, but that’s not all they do. The fourth member of the team, Project Manager & Associate, Lena Hernández, is a special events guru and handles third party relationships for D&P clients and designs annual forums in the United States and Spain for one of their signature clients, the United States — Spain Council.
“Roberto and Lena are an integral part of our team,” says Duran, and Pino adds: “Not only do they have specific expertise but they are also strategic thinkers and really add value in helping us strategize with all of our clients; they are rock stars and we are fortunate to have them on our team.” “While a great deal of our work centers on government relations and helping clients with political strategy, they know we also have strong relationships with key stakeholders across the country so many of our clients have engaged us to help them with their strategic grantmaking efforts and other issues,” said Durán. “And the fact that we have reach into the Latino, LGBT, Asian and African American communities is also helpful. Pino says, “We both come from the non-profit world and we marry our clients with the groups and organizations that are doing good work and direct dollars back to support the work of the community. When you have good meaningful partnerships it’s a win-win for everyone.”
“In ten years, Ingrid and Catherine have become a real force on the Hill. Everything they do has purpose and passion written all over it. Congratulations on turning ten!” said Congressman Xavier Becerra, Chairman of the House Democratic Caucus. In its tenth year in business, their firm has amassed an impressive list of clients some of which include Comcast NBCU, Freedom to Marry, Microsoft, Pacific Gas & Electric, Herbalife, Ltd., Excelencia in Education to name just a few. “D&P Creative Strategies has been an effective partner with Microsoft over the course of many years. Consistently, they have provided valuable insight, creative thinking and deep expertise in our work to advance our public policy priorities,” said Fred Humphries, VP, US Government Affairs, Microsoft Corporation. “Further, D&P has helped us build stronger partnerships with key stakeholders in the community. Over the past ten years, D&P has established itself as one of the leaders in bridging policy, politics and advocacy.”
D&P’s tag line is consulting with a social conscience. Pino and Durán knew when they started their firm that they would do so by giving back to the community. Each member of the team is deeply engaged in philanthropy and volunteerism, a core tenet of D&P. “Giving back is not an option, it really is an expectation, because we are in a position to do so and Catherine and Ingrid reinforce it by example,” says Hernandez. Fierro and his wife started a nonprofit, Institute for Student Health (ISH) as a way to combine their love of kids and education with their passion for social and environmental justice. “We knew that by teaching kids and their families about food and fitness, we could improve both individual and community health,” says Fierro.
Hernandez is a founding board member of Latinas Leading Tomorrow (LLT), an organization that is near and dear to her heart and allows her to serve as a role model with the next generation of Latina leaders. Durán and Pino say one of the efforts they are extremely proud of is the Familia es Familia campaign, which they helped co-create with Freedom to Marry and recruited a broad coalition of groups from across the country, including a record number of Hispanic national organizations. The endeavor was a groundbreaking public education campaign to raise awareness and build support within the Latino community for acceptance of their LGBT family members. The campaign focuses on workplace discrimination, bullying, marriage equality, and family unity.
“This campaign is at the heart of what Ingrid and I dreamed of 10 years ago, an effort to bridge the two communities where we come from and change hearts and minds, “ said Pino. “So this campaign is really special and meaningful to us and has already had so much impact in the Latino community.” Durán and Pino say that one of the areas they are looking to expand into is what they call their “labor of love,” the creative side. The partners have a production company and are currently working on their fifth film, The Boomer List, having already produced Latino List I, Latino List II and The Out List, which aired on HBO. They are also associate producers of the The Harvest/La Cosecha, a documentary they worked on with friend Eva Longoria about the exploitation of children farmworkers. The Boomer List is scheduled to debut on PBS in the fall. Durán and Pino are also working on an animated series for Latino preschoolers that will focus on STEM issues and is based on a children’s book they wrote about their oldest niece Isabella and their dog, Allegro. The series, Izzie and Allegro, is scheduled to air later this year on Baby First America. And it doesn’t stop there. Pino recalls that when she came out to Raúl Yzaguirre and told him that not only were she and Ingrid together but they were also going to launch a business, Yzaguirre asked her to promise him they would write a book to help the Latino community better understand LGBT issues. In addition to the community awareness campaigns and projects she and Durán have been working on over the past decade, there is indeed a book in there somewhere and some of it is already written, says Pino, adding with a hearty laugh, “if only we had 8 or 9 days in a week and 5 weeks in a month so we can accomplish everything!” One thing is clear, whether they are on Capitol Hill advocating on behalf of a client, orchestrating bilateral meetings in Spain, filming a public service announcement with Dolores Huerta, negotiating a partnership with a third party organization, designing a small book event for 900 people for their friend Supreme Court Justice Sonia Sotomayor or spearheading a multi-cultural book talk for Sheryl Sandberg, D&P is keeping true to their mission of Consulting with a Social Conscience.